With the closure of the University including the Library to in person services, Archer needed to adapt its engagement with students and the public to a virtual environment. Archer responded in many ways including increasing its social media presence and expanding into Instagram. To achieve a more cohesive and consistent online presence, a new social media team was established to develop policies and create engaging content. Thanks to this creative and hardworking team, Archer was able to stay connected and engage with our campus community.